From Millionaire to Media Machines: Media and Tech Mavericks Launch Olympus Stack to Replace Newsrooms with AI
Th3 Fus3 Olympus Stack — Press Release
September 25, 2025 09:25 AM
Reading time: 2 minutes, 6 seconds
TL;DR Olympus Stack is a fully autonomous AI newsroom created by media innovator Ivan Zeljković and software architect Vladimir Lelićanin. The platform allows people, brands, and publishers to launch their own news media outlet, news portal, or magazine, automatically generating articles, videos, podcasts, and social content. It replaces the work of a 60-person newsroom, delivering output 10x faster and up to 90% cheaper.
Dubai, 25.09.2025. — Forget 60-person newsrooms. Two founders — one a media personality turned entrepreneur, the other a seasoned software architect with 25 years in the trenches — have built something that makes an entire newsroom fit inside your laptop. Meet Olympus Stack, the world’s first fully autonomous AI newsroom.
Ivan Zeljković brings three decades of media and business experience, from hosting Who Wants to Be a Millionaire to founding podcast studios, global creator communities, and Evans Media. He knows the art of storytelling, branding, and scaling businesses in the content age.
On the tech side stands Vladimir Lelićanin — a veteran software architect and senior full-stack developer with an MSc in Distributed Ledger Technologies and AI. A Core Contributor at Apex Fusion and Head of Web Development at SAE Institute, Lelićanin has keynoted conferences from TEDx to global blockchain summits. His toolkit spans web development, AI, and Web3.
Together, they’ve built Olympus Stack — a platform that helps you create your own news media outlet, news portal, or online magazine. Think of it as your brand’s fully automated editorial team: articles, videos, podcasts, and social posts, all generated by in-house trained AI models.
“Social media is like shouting ‘we’re the best’ from your backyard,” says Zeljković. “Olympus Stack takes you beyond the fence — you’re no longer just posting, you’re publishing. What takes 60 people, you do alone — 10x faster and 90% cheaper.”
“We’re not playing gods here. Olympus Stack is the toolkit that handles the repetitive work. Think Hephaestus, not Zeus — build the tools, ship the stories. Our aim is to help teams publish quickly, consistently, and on their own terms,” said Lelićanin.
Why it matters
- Global media production & distribution = $400B+ market.
- Olympus Stack helps brands cut costs by up to 90%.
- Every person, brand, and publisher can now own their narrative — not just post, but be the media.
The company is raising a $2M seed round at a $20M valuation, aiming to onboard 20+ SaaS clients and scale its AI-driven outlet Fuse to 250K monthly users in 18 months.
About Olympus Stack
Olympus Stack is a fully autonomous AI newsroom created by media innovator Ivan Zeljković and software architect Vladimir Lelićanin. The platform allows people, brands, and publishers to launch their own news media outlet, news portal, or magazine, automatically generating articles, videos, podcasts, and social content. It replaces the work of a 60-person newsroom, delivering output 10x faster and up to 90% cheaper.
Press inquiries: ivan@th3fus3.com
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