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French Montana Debuts in Web3 with Bitcoin Ordinal Inscription

A Revolutionary Release Strategy

March 18, 2024 07:23 AM

Reading time: 1 minute, 32 seconds

TL;DR French Montana released his previously unreleased track 'Bag Curious' into the Bitcoin blockchain. This marks a pioneering moment for mainstream artists exploring blockchain distribution. The release has sparked mixed reactions and discussions regarding using the Bitcoin blockchain for music distribution.

French Montana has taken a bold step into the future of music distribution with the release of his track 'Bag Curious'—a move that has placed him at the forefront of blockchain innovation within the music industry.

This strategy involved inscribing the complete song into the Bitcoin blockchain, a feat that has never been achieved by a mainstream artist before.

The process of inscribing 'Bag Curious' into the blockchain has rendered the song immutable and non-custodial, setting a precedent for how music can be preserved and accessed.

Occupying an entire BTC block with the inscription number 64333690 and a size of 3.956 megabytes, the track has become the third-largest Ordinal inscription to date. This technical achievement not only highlights the capacity of the Bitcoin blockchain but also French Montana's innovative approach to leveraging new technology.

The decision to use the Bitcoin blockchain for music distribution has ignited a flurry of discussions and debates within online communities.

With over 50,000 comments related to the project, opinions have ranged from enthusiastic support of blockchain's potential to revolutionize music distribution to concerns about deviating from the blockchain's original financial transaction purpose.

This release raises important questions about the integration of blockchain technology in the music industry. French Montana's 'Bag Curious' could pave the way for other artists to explore decentralized technologies for distributing their work, challenging traditional models and offering new forms of ownership and access to fans.

However, it also prompts a broader discussion about the balance between innovation and the core functions of blockchain technology.

As the music industry continues to evolve, French Montana's venture into blockchain distribution, , announced on March 14 by the Mac & Cheese 5 account on X (formerly Twitter), marks a significant moment that could influence future trends.

It represents a fascinating intersection between music, technology, and the ongoing debate about the role of blockchain in various sectors beyond finance.

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