Google Cloud recently made headlines with the unveiling of its Web3 portal, which is aimed at providing blockchain developers with a plethora of resources, such as datasets and comprehensive tutorials on crafting non-fungible tokens (NFTs).

Despite the portal's potential to bolster the development of decentralized applications (DApps), the absence of native Bitcoin and Lightning network support has drawn criticism from notable industry figures.

Industry Reactions

Phil Geiger, Unchained's vice president of product marketing, expressed his concerns on X, stating, "No native Bitcoin and lightning support?

It seems like an oversight to ignore the most important cryptocurrency." This sentiment was echoed by MartyParty, a pseudonymous crypto trader who claimed that Google is trailing behind its competitors in Web3 innovation.

Despite these criticisms, some have welcomed the portal. Ivaibi Festo, the founder of Mitroplus Labs, praised the portal as a "comprehensive resource" for developers.

Expanding Web3 Capabilities

Beyond the portal, Google has been actively expanding its Web3 capabilities. The company now allows users to search for wallet balances across various blockchains, including Bitcoin and Ethereum.

Additionally, Google updated its advertising policies to accommodate certain crypto products, marking a significant shift towards embracing the Web3 ecosystem.

Integration and Analytics

Preparations for the Web3 portal were underscored by Google Cloud's integration with MultiversX and the expansion of its BigQuery data warehouse to include 11 blockchain networks.

These developments suggest Google's commitment to providing robust analytical tools and AI capabilities within the Web3 space.

Addressing Crypto Scams

Amidst its Web3 ventures, Google has also taken legal action against individuals exploiting its platform for crypto-related scams. The lawsuit against Yunfeng Sun and Hongnam Cheung highlights Google's efforts to safeguard users from fraudulent activities and underscores the challenges of navigating the Web3 domain responsibly.

"This is a unique opportunity for us to use our resources to combat bad actors," said Halimah DeLaine Prado, general counsel at Google.

The lawsuit and the ongoing development of Web3 technologies reflect Google's multifaceted approach to embracing and regulating the digital asset landscape.