Cristiano Ronaldo and Binance have joined forces to unveil a new non-fungible token (NFT) collection called 'Forever Worldwide: The Road to Saudi Arabia.'

The new collection traces Ronaldo's journey from Madeira to global football fame, offering fans unique experiences and real-life rewards.

The Journey of a Legend

The NFT collection includes Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia, and Portugal. Artists with personal ties to these places have been selected as NFT designers.

This innovative approach ensures that each piece of artwork is infused with genuine emotional resonance and authentic local flair.

Ronaldo expressed his excitement about the project, highlighting the sentimental value of each location featured in the collection. He stated, *'I'm excited that this new NFT collection with Binance offers fans pieces of my journey throughout my football story.

Each place in 'Forever Worldwide: The Road to Saudi Arabia' means a lot to me personally, and I can't wait for fans to see my career's big moments through this special artwork collection.'*

Innovative Fan Engagement

Sarah Dale, Head of Brand Partnerships at Binance, emphasized the innovative aspect of the collection. She said, *'Cristiano Ronaldo's incredible journey from humble beginnings to football legend has inspired fans worldwide and brought us all along that astonishing ride.

To encapsulate this journey, we've worked with him to create our most remarkable NFT collection with the best rewards ever offered for sports fans.'* This collection aims to reshape fan engagement in sports by opening up new horizons of NFT utility and levels of fan connections.

Launch and Artist Contributions

The new NFT collection will launch in two drops during the upcoming football season, followed by a June auction for a limited set of rare NFTs. Drop 1 begins on May 29 and features artwork from Madeira, Lisbon, and Manchester.

Artists Katt Phatt, Rodrigo Doin, and John Sheehan contribute designs reflecting Ronaldo's early career. Drop 2, launching on June 6, includes artwork for Madrid, Turin, and Saudi Arabia. Spanish artist Lisett Ledón, Pasquale Garibaldi from Italy, and Saudi artist Shaker Kashgari will depict Ronaldo's success in these regions.

The first drop collection is available exclusively on the Binance NFT Marketplace starting May 29, 2024. In June, a unique collection of seven super rare NFTs by Mr. Dheo will be auctioned.

These NFTs honor Ronaldo's dedication to his home country and offer exclusive rewards, such as a trip to Riyadh and a personalized goal celebration with the football star.

Fans can win one of the special SSR NFTs through a quiz starting June 11. Each NFT costs $35, except for the limited SSR NFTs, and collectors can earn rewards like vintage jerseys, football tickets, and personalized messages from Ronaldo.