Telegram Announces TON Allocation for Content Creators
The social media platform has put aside half of the ad revenue generated to reward the ad owners
April 1, 2024 08:50 AM
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TL;DR In a significant update to its monetization strategy, Telegram announced it will allocate 50% of ad revenue generated within public channels directly to its owners. This decision leverages the capabilities of the TON blockchain, recognized for its unmatched processing speeds and transaction capacity. The move aims to enhance content monetization, placing Telegram alongside other major social media platforms.
Telegram has taken a bold step in its user monetization strategy, announcing that it will begin allocating 50% of ad revenue generated within public channels directly to their owners. This update is part of the platform's broader effort to reward content creators and foster a more vibrant ecosystem.
The TON Blockchain: A Technological Marvel
The decision to utilize the TON (The Open Network) blockchain underscores Telegram's commitment to leveraging cutting-edge technology. TON's minimal transaction fees, rapid processing speeds, and a record capacity for transactions per second make it an ideal choice for this initiative.
In October 2023, the TON blockchain was hailed by blockchain security firm Certik as the world's fastest network, achieving a staggering 104,715 transactions per second, outpacing giants like Solana, Polygon, Visa, and Mastercard.
Revolutionizing Content Monetization
Telegram's new ad revenue sharing model aims to significantly enhance how channel owners monetize their content. By offering a straightforward and lucrative revenue-sharing scheme, Telegram positions itself alongside major social media platforms such as YouTube and X, which have long provided similar benefits to their users.
Additionally, the introduction of a budget-friendly advertising option for promoting bots and channels allows for greater accessibility and control for advertisers.
Incentivizing Engagement and Creation
To further encourage content creation and engagement, Telegram is offering several benefits to channel owners. These include the ability to withdraw ad revenue without any fees and the flexibility to reinvest earnings back into the platform. Such incentives are expected to drive further growth and activity within the Telegram ecosystem.
"In February, Telegram CEO Pavel Durov highlighted the platform's potential, noting that Telegram's broadcast channels garner 1 trillion monthly views."
The Impact of Toncoin
The announcement has also sparked a significant surge in the value of Toncoin, which has risen over 123% in the past month. As the chosen currency for transactions within the Telegram ecosystem, this increase reflects the growing interest and confidence in Telegram's monetization strategy and the TON blockchain's capabilities.
