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Thailand Tightens Rules on Crypto Ads

The crackdown is part of wider efforts to regulate the crypto industry amid increasing concerns over online scams

April 30, 2024 03:18 PM

Reading time: 1 minute, 52 seconds

TL;DR Thailand's SEC has warned digital asset platforms about misleading advertisements and promotions. This move aims to protect investors from high-risk investments and ensure that promotional materials are truthful and not misleading.

Thailand's SEC Warns Crypto Platforms

Thailand's Securities and Exchange Commission (SEC) has recently intensified its efforts to regulate the cryptocurrency industry, warning digital asset platforms about the nature of their advertising and promotional activities.

According to reports from the Bangkok Post, the SEC is taking a stand against misleading advertisements and promotions that could potentially harm investors.

The focus is on ensuring that all marketing materials are honest and transparent, highlighting the inherent risks of crypto investments rather than concealing them with exaggerated claims.

"Crypto exchanges must follow the country's regulatory business standard to operate and focus on benefiting investors."

This mandate includes a strict prohibition against any form of false, exaggerated, distorted, concealing, or misleading information in advertising and sales promotions.

Moreover, the SEC requires that all promotions include warnings about the investment risks associated with cryptocurrencies and discourage campaigns that pressure customers into making hasty decisions.

The SEC's deputy secretary-general, Anek Yooyuen, highlighted the problematic nature of exchanges drawing investments by offering special privileges.

He stressed the importance of investors being fully aware of the risks before being enticed by rewards to trade on platforms. This approach mitigates the potential for speculative trading on high-risk assets like cryptocurrencies.

Global Regulatory Responses

The regulation of crypto advertisements is not unique to Thailand. In 2022, Spain and the UK introduced new frameworks to tackle misleading crypto ads, emphasizing the need for clear risk warnings and pre-approval of promotional materials.

These measures reflect a growing global consensus on the need for stringent oversight of cryptocurrency promotions to protect investors from scams and fraud.

One of the most notable instances of regulatory action against misleading crypto promotions involved Kim Kardashian, who was charged by the US SEC for promoting EthereumMax (EMAX) without proper disclosures.

This case, along with others involving influencers and celebrities, underscores the potential risks and consequences of unregulated crypto advertising.

Conclusion

Thailand's recent warning to digital asset platforms underscores a broader movement towards the global regulation of cryptocurrency advertisements.

By requiring clear, truthful, and non-misleading information in promotional materials, regulators aim to protect investors from crypto investments' volatile and speculative nature.

As the industry continues to evolve, further regulatory developments aimed at ensuring a safe and transparent market for digital assets are likely.

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