Republican presidential candidate Donald Trump on Thursday declared that his family's crypto venture, World Liberty Financial (WLF), will launch on Sept. 18.

"Join me live on Twitter spaces at 8 pm, Sept. 16, for the launch of World Liberty Financial," he said in a video posted to X. "We're embracing the future with crypto and leaving the slow and outdated big banks behind."

WLF to Reveal Project at Live Event from Mar-A-Lago

Meanwhile, WLF announced via its official Telegram channel that the project's announcement will occur live from Donald Trump's Mar-A-Lago residence.

"Get ready as we unveil our plan to Make Finance Great Again," the team said. "This is a landmark event you won't want to miss!"

Earlier, the team revealed that the project intends for US-pegged stablecoins to serve as the global settlement layer for the next century. It has partnered with security firms like Tokyo, Fuzzland, Peckshield, and BlockSecTeam, which have reviewed the project's code.

Trump's Crypto Vision Faces Challenges

Trump has made cryptocurrency, especially Bitcoin, a key focus of his 2024 election campaign. He envisions the US becoming the global leader in cryptocurrency, aiming to make it the world's "crypto capital" and Bitcoin superpower.

To support this, Trump plans to create a national Bitcoin stockpile, ensuring the US government holds onto all current and future Bitcoin assets.

However, experts highlight challenges for WLF in gaining traction, as established stablecoins like USDC and USDT already have strong liquidity, community support, and trust. WLF will need to offer superior features to stand out.

Trump's sons, Donald Trump Jr. and Eric Trump have been teasing the upcoming crypto venture for some time.

However, the rollout was delayed due to scams that misled supporters to fake websites and hacked other Trump family members' social media accounts.

Additionally, the project aims to build a decentralized financial system using Aave's non-custodial lending platform.