Wirex and Visa Partner to Bolster Crypto Use in UK and EEA
By Vukan Ljubojevic | TH3FUS3 Senior Writer
July 16, 2024 04:00 AM
Reading time: 2 minutes, 18 seconds
TL;DR Wirex and Visa announce a partnership to enhance the use of digital currencies in the UK and EEA. This collaboration will explore innovative Visa cards and reduce friction in payment experiences. Wirex Pay, the new Zero Knowledge payment chain, is a highlight of this partnership.
A New Era of Digital Payments
Wirex, the leading Web3 money app, and Visa, a world leader in digital payments, are thrilled to announce a partnership to further the use of digital currencies in the UK and the European Economic Area (EEA).
This collaboration will explore new opportunities to leverage and integrate innovative Visa cards and reduce friction in payment experiences.
By combining the strengths of both companies, consumers will have the trust and confidence of Visa's payment network with Wirex's product innovation.
Introducing Wirex Pay
A significant highlight of this partnership is the launch of Wirex Pay, the modular Zero Knowledge (ZK) payment chain incubated by Wirex. Wirex Pay is designed to revolutionize how users manage and spend crypto and traditional currencies.
This innovative product aims to simplify transactions, offering a seamless way to handle funds. It showcases fintech innovation by enabling seamless transactions between blockchain technology and traditional finance.
Visa and Wirex: Bridging Finance and Blockchain
Wirex proudly is a crypto-native company holding Visa principal license capabilities for card issuance. Visa and Wirex are committed to developing projects that integrate blockchain technology with traditional financial systems, ensuring smooth and efficient transactions.
As such, Visa will support Wirex's growth in existing markets through enhanced marketing efforts that leverage Visa's assets and capabilities.
"Being among the few crypto-native companies licensed by Visa for card issuance, and notably the first principal member of Visa Network in Europe, emphasizes Wirex's pioneering role in the financial industry," remarked Sviatoslav Garal, Global Head of Payments at Wirex.
The Vision for Future Payments
At a time when the financial world is boldly moving towards Web3 and decentralization, robust solutions for global funds movement remain essential. Key ecosystem players like Visa play a tremendous role in this shift.
Wirex, a renowned innovator in Web3 and traditional finance, is thrilled to partner with Visa to bridge the gap between these two spaces.
"Partnering with Wirex to help integrate blockchain technology with traditional finance, including the launch of Wirex Pay, aligns closely with our vision for the future of payments while highlighting the importance of collaboration in driving fintech innovation," said Cuy Sheffield, Head of Crypto at Visa.
Wirex: A Global Digital Payments Leader
Wirex is a UK-based digital payments platform with over 6 million customers in 130 countries. It allows users to store, purchase, and exchange multiple currencies seamlessly.
As a principal member of Visa and Mastercard, Wirex goes beyond traditional services, embracing Web3's evolving trends to provide mainstream access to digital finance and wealth management.
Having processed transactions totaling $20 billion, Wirex aims to contribute to adopting a cashless society by facilitating straightforward transactions in various currencies worldwide.
Wirex is simplifying digital payments, making it more accessible and convenient for people across the globe.