Worldcoin, a project co-founded by OpenAI's Sam Altman, aims to revolutionize the crypto landscape but has encountered regulatory challenges in Latin America.

The project's recent expansion into Mexico has been met with enthusiasm and concern, particularly about data privacy practices. Local lawmakers, including María Eugenia Hernández, have called for a review of Worldcoin's data protection measures by the National Transparency Institute (INAI).

In Argentina, the reaction has been more decisive. Legislation proposed by Carlos Puglelli seeks to create a legal framework for companies collecting biometric data, like iris scans, emphasizing consumer protection and data security.

Puglelli's initiative aims to ensure transparency and fairness in digital transactions. It establishes a Provincial Registry of Digital Applications of Biometric Data to monitor tech companies' activities.

The proposed regulations require that personal data processing be based on free, informed consent and that digital application providers implement robust security measures.

**Violations could result in significant penalties, including fines and the revocation of business permits. This move comes after allegations of abusive clauses in Worldcoin's contracts, which led to a substantial fine by the Buenos Aires government.

"It is essential to adapt our legislation to the challenges of the digital age. This law seeks to protect the rights of consumers and users in an increasingly digitalized environment, ensuring the privacy and security of their data," stated Puglelli.

Despite regulatory challenges, Worldcoin's native token, WLD, has maintained stability in the market.

The project's expansion and the ensuing legal debates underscore the urgent need for balanced data privacy laws in the digital era, reflecting a global concern over the intersection of technology and personal privacy.