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An image showcasing the UFC Octagon with VeChain branding prominently displayed and tokenized gloves in the foreground, symbolizing the fusion of combat sports and blockchain technology.

UFC and VeChain Seal $100M Partnership Deal

The Ultimate Fight Championship will work on content engagement with VeChain, which will gain exposure in over 900 million households worldwide

The Ultimate Fighting Championship (UFC) has embarked on a historic $100 million partnership with blockchain logistics firm VeChain, marking a significant leap into the cryptocurrency and blockchain realm for the MMA giant. This partnership highlights the integration of blockchain technology into mainstream sports and introduces innovative fan engagement through tokenized UFC gloves.

April 13, 2024 04:40 AM

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